Slow Fashion vs Fast Fashion

We've all been part of the consumption of fast fashion, most likely. Maybe it was an impulse by for a trendy outfit to be worn for a work function. Or perhaps a new pair of shorts and a shirt for a nature walk. The temptation to head to the big box store or even the anchor store at the mall is hard to resist. Rarely are we seeing true designer clothes, even though their names may be on the label. Instead we're purchasing licensed knock-offs of the original designs, usually produced offshore by inexpensive labor being paid pennies for piecework. The concept of "fast" is based on the acceptance of the popularity the originals garnered at the runway shows. Once a new style appears to be a hit, the question is how fast can replicas created with lower cost materials, cut and assembled by low cost workers, often working in less than optimal conditions be produced to get them into the marketplace. These items are priced to move off the racks with little concern about returns for shoddy workmanship. For many shoppers, it wouldn't be worth the trouble to return these low cost items. That's one of the premises behind "fast fashion." Worn once or twice, pushed to the back of the closet or drawer because the color starts to fade or the material starts to fray, the item ends up on a donation pile or the trash heap.

 

In contrast, Slow Fashion represents the handmade process of producing high quality creations, one at a time, employing careful cutting and assembly techniques, addition of embellishments crafted from vintage or heirloom materials, producing a one of a kind fashion statement. This is often where our customers recognize the dynamics of value as opposed to price. What is the overall value being acquired? A design that is timeless, one of a kind and ​​crafted from quality materials that will last for repeated wearings and can be handed down from generation to generation will intrinsically garner a higher value assessment. And the memories made while wearing and the legacy of the design will extend its life as a family heirloom.